zling is a
digital marketing agency that connects businesses with customers
through a relentless focus on making them successful. Rooted in classic marketing and recognized pioneers in digital marketing (we were part of the team building search engines before Google was Google), zling’s capabilities include:
SEO – search engine optimization
PPC – pay per click (and its varieties)
- Social – campaigns across media
- Mobile – ads and development
- Content – development and deployment
- Branding – brand development to rebranding
- Positioning – messaging and differentiators
- Product – development to launch
- PR – press releases to feature placement
With zling’s strategic digital marketing you can:
- Get found with a #1 ranking on Google, Bing, Yahoo and other search engines
- Get a feature in WSJ or Bloomberg, etc.
- Get a video or infographic to go viral
- Get more customers
zling is your digital marketing advocate. Google’s search algorithms change a lot, and by a lot, we mean a lot. If you are like most of our customers, you have no idea what any of Google’s changes mean other than your website is not producing results.
zling helps you implement digital marketing strategies that leverage every part of Google’s search algorithm to the fullest extent including:
- Panda – link to relevant sites
- Penguin – keep your content engaging
- Hummingbird – answer questions
- Venice – connect your site locally
- Mobile – make your site responsive
- Security – get your site encrypted
Search engine optimization (seo) is the cornerstone of any successful digital marketing strategy. A well-researched and executed keyword strategy enables you to achieve the #1 PageRank. zling focuses on key SEO factors to improve on-page and off-page seo. Increasing organic visitor traffic requires attention to:
- Link Building
- Code + Architecture
- Search Engine Technology
Pay-per-click (ppc) advertising is part research and part management. zling’s approach is to use keywords that drive the most traffic to your site while devising a plan that meets your budgeted goals. zling optimizes PPC campaigns and ads from click to conversion to increase visitor traffic with:
- Keyword Research
- Pay Per Click Management
- Landing page Development
- Creative + Quality Scores
- PPC ad extensions
Email marketing is a foundational element of any digital marketing strategy. Whether you’re employing a lead automation engine or simply executing to an Excel database, each email campaign needs to connect with your audience by delivering personalized, targeted messages at the right time in the buying cycle. We help you:
- Devise campaigns
- Target customer data + lists
- Create+ personalize messages
- Track CTRs+ customer conversions
Social media management is more than tweeting or amassing “likes” – it’s about managing a brand’s image. In B2B, visitors are teased in to your blog’s content via LinkedIn, Facebook, Twitter, YouTube, Google+, etc. zling develops content and campaigns that enhance brand awareness and keep customers engaged while building traffic by:
- Developing B2B blog content
- Social posting
- Monitoring and response
zling’s workshops, webinars and week-long seminars will prepare you to understand and manage your digital marketing and website performance. All of our courses are hands-on and led by experienced, digital marketing experts. Digital marketing courses include:
- SEO training
- PPC training
- Google AdWords training
- Email training
- Lead Automation training
Getting found on the Internet dramatically impacts all strategies and tactics in an organization’s digital marketing ecosystem
- zling eliminates guesswork; our team knows what works and what doesn’t. We have the experience, talent and tools to deliver the best solution every time.
- zling reduces the cost of digital marketing and within budget. experience means our team will not waste time on elements that don’t deliver.
DIGITAL MARKETING EXPERTISE
- zling was a pioneer in building the search engines we use today. We know how to make search engines work for your business to maximize your digital marketing efforts.
- zling gives you a better chance to succeed. From building brand equity, to capturing and nurturing leads, zling has the technical acumen you need.
- zling gives you a better chance to compete online. From link building, to search engine ranking, PPC and social media, zling leverages technology to improve performance.
It is all about the results. zling’s most recent performance includes:
- Hines Bending Systems: the #1 SEO position for 51 primary keywords.
- SDG: the #1 SEO position for “identity access governance” in four months.
- Waterside Builders: from Page 1,987,555 to Page 1 for “naples home builder.”
- CallMiner: from Page 7 to Page 1 for the keyword “speech analytics.”